Hi I am
THIERRY
CROIX
I help you turn those ‘I don’t know why, but something’s off’ moments into ‘Aha, now it’s all coming together!
What I do
UX Strategy and product design
UX Strategy
Product Design
UI UX Design
Storytelling
About Me
I turn tangled ideas, clunky user journeys, and "we-need-this-yesterday" projects into clear, human-centered experiences.
Over the years, I’ve worn a few hats: UX lead, startup coach, team mentor, workshop wizard — sometimes all in the same meeting. My toolkit? Design thinking, storytelling, a dash of outdoor wisdom, and a stubborn belief that “good enough” is never actually good enough.
Experience
Nov 2022 — Present
Founder and Coach
June 2025 — Present
Cofounder
Jan 2020 — Nov 2022
UX Lead and Innovation Consultant
Oct 2022 — Nov 2022
UX Strategy
Aug 2022 — Oct 2022
Innovation Facilitator
May 2022 — Jul 2022
UX Lead
Jan 2022 — May 2022
UX Lead & Designer
Apr 2021 — Dec 2021
UX Lead
Jan 2021 — Oct2021
UX Lead
Jun 2015 — Apr 2016
UX Designer
May 2013 — Apr 2015
UX Designer
Education
UDEMY
2022
Leadership & Practical Leadership
University of Virginia Darden School of Business
2020
Design Thinking For Innovation
CEFAID
2012
Web Designer
Tools
The key design and development tools I use
Figma
Illustrator
Sketch
Notion
Webflow
Slack
How I work
Product Design Process
Structured series of steps that guide the development of a new product—from identifying a problem or opportunity, to delivering a final, market-ready solution.